Peace One Day PSA - Final

The Department of Motion Design - Ringling College of Art and Design

MD 321 Animation IV

Creative Brief -- Final PSA Project

Peace One Day PSA - Final

The Client - Peace One Day OrganizationThe Project OverviewTo complete your POD PSA project.

Technical Specifications

Build project at 1920 X 1080, 29.97 FPS.

Output movies at half res: 960 X 540

Quicktime Movie w/H264 compression.

Name files:

first initial, last name_PSA_v01.mov

Example: jpublic_PSA_v01.mov

Deliverables:

- First pass of complete PSA is due on

Monday 4/23. Please turn in you C4D

and AE projects along with your movie file to your “FinalProject” folder on the webshare.

- Final PSA project is due

Monday 4/30.

- Throughout process: Post updates to your blog including; a recap of the brief,
your plan of action, critique notes, interim tests, process notes, and final project, etc.

 

After the first review we discussed adding more eye movements and more camera moves to help the animation so I am making those changes. we also talked about how it was hard to see the emotional changes in the boys face so I am going to try and fade the images on and off slowly to allow for his visibility.

 

 

This is what I came up with after making a few of the changes.

Peace One Day PSA - “Halfway” Test

The Department of Motion Design - Ringling College of Art and Design

MD 321 Animation IV

Creative Brief -- Exploration 4

Peace One Day PSA - “Halfway” Test

The Client - Peace One Day Organization

The Project Overview

To animate and render around half of your POD PSA project.

Technical Specifications

Build project at 1920 X 1080, 29.97 FPS.

Output movies at half res: 960 X 540

Quicktime Movie w/H264 compression.

Name files: first initial, last name_E4_v01.mov

Example: jpublic_E4_v01.mov

Deliverables:

- Exploration 4 is due on Monday 4/9. Please turn in you C4D and AE projects

along with your movie file to your “Exploration 3” folder on the webshare.

- Throughout Exploration 4 process: Post updates to your blog including; a recap

of the brief, your plan

This was a half way test to see how the projections would work out on the face. I need to take out some of the blinks and try some eye movement to make the character more alive. The expressions should happen over a longer period of time to make them more believable and my teacher and I discussed some different camera moves to help break up the scene also.

Peace One Day PSA - :10-:15 Test

The Department of Motion Design - Ringling College of Art and Design

MD 321 Animation IV

Creative Brief -- Exploration 3

Peace One Day PSA - :10-:15 Test

The Client - Peace One Day Organization

Date: 2/16/12

The Project Overview

To animate and render a :10-:15 test of a section of the POD PSA project.

Project Objective

To test a difficult or complex section of the PSA animation and/or to test

compositing or rendering with an eye towards the final PSA project. Each

student must determine how best to use this test to help them achieve their goals

for the final project.

Technical Specifications

Build project at 1920 X 1080, 29.97 FPS.

Output movies at half res: 960 X 540

Quicktime Movie w/H264 compression.

Name files: first initial, last name_E3_v01.mov

Example: jpublic_E2_v01.mov

Deliverables:

- Exploration 3 is due on Thursday 3/1. Please turn in you C4D and AE projects

along with your movie file to your “Exploration 3” folder on the webshare.

- Throughout Exploration 3 process: Post updates to your blog including; a recap

of the brief, your plan of action, critique notes, interim tests, process notes, and

final project, etc.

With this test I was trying to play around with the blendshapes and achieve some believable emotions. It definitely needs more work.

Demo Reel Opener

The Client - Potential Employers

The Project Overview
To design and animate a 5 to 7 second animation that is to be used as the opening introduction to
your demo reel. That identifies who you are and what you do.
The Target Audience
This animation is designed with the potential employer in mind. This will be seen by recruiters and
potential employers looking to hire a creative animator with an excellent sense of graphic design.
The ‘audience’ will have seen many of these types of reels and is looking for something that really
stands out as a unique combination of animation and design.
The Project Objective
To create an engaging animation that clearly identifies the artist (your professional name) and title;
which gives the viewer a clear sense for which job you may be applying. Sample titles may include;
“Animator”; “Motion Designer”; “Compositor”; “Animation Demo Reel”. Caution!!!! Do not use
something like “Motionographer”, or “Designimator”, or “Compositor/Animator/Motion Designer”.
These ‘clever’ titles tend to make your work look like someone who is brand new, and doesn’t know
the industry. It makes you look like an inexperienced beginner.
The objective for this animation is to intrigue the viewer enough to want to watch the rest of the
reel. People will make immediate judgments just by the title. It can color their entire perception of
your work, negatively or positively. Don’t try to do too much, or be too fancy. Don’t try to oversell
yourself. The best opens are the beautifully simple animations that are really well designed.
The Target Emotional Response / Tone
The response should be interest and excitement of what is yet to come. At its most basic level, it’s
got to interest them enough to NOT click away and look at someone else’s reel. Once again, the best
emotional response will be one of appreciation for the well-designed animation.
The Competitive Positioning
There will be hundreds of student reels against which you are going to be competing. Look at
professional demo reels. Notice how simple or complicated they are? Notice the length of time, and
the clarity in which they communicate the information. Personal logos do not enhance an open, as
very often they require time to interpret and understand the ‘symbol’ and takes away from the
importance of having them see your name.
Technical Specifications
In giving the required technical specs, remember that they do not have to be over-the-top,
amazingly spectacular examples of the potential of the technique. It just means that you need to
incorporate these ‘tastefully’ into your open. 3D text does not have to be big with fat bevels, and
shiny chrome. 3D text can be subtle and refined.
- 5-7 seconds - Fade up and fade out (can be done in After Effects)
- Including 3D text for name or title. Keep in mind everything you learned about title/action safe
- Animated camera
- Use of a deformer
- Use of spline for modeling or animation
- Lighting


Storyboards

My first critique was that they liked the action but to keep the same mix of camera angles throughout. Another comment was that my name at the end was a little hard to read so maybe add some more lights or consider a color change. Also use the rule of thirds to have more compelling compositions



I am a beginner at Cinema 4D so mistakes will happen. I had multiple cameras in the original file for this project and when I went to render I forgot to enable the Stage camera so it would switch between them as it rendered. It took about ten hours to render and by the time I figured out this was all I was able to salvage in order to meet the deadline before class. I guess it's one of those experiences that you learn from and will not make again. Always check to make sure everything is exactly right before you render!!!!!

PSA_3D Model

The Department of Motion Design - Ringling College of Art and Design MD 321

Animation IV

Creative Brief
Peace One Day PSA - 3D ModelsThe Client - Peace One Day Organization
Date: 2/2/12The Project OverviewTo design and model the principle 3D assets needed for the POD PSA project.

Technical Specifications

Each model should be created in C4D, with some preliminary textures and lit and

animated rotating slowly (either the object or the camera) for :05-:10 (5 to 10 seconds).

Output movies at half res: 960 X 540 29.97 FPS Quicktime Movie w/H264

compression.

Name files:

first initial, last name_E2_v01.mov Example: jpublic_E2_v01

Deliverables:      

- Models and rotating movies Due

Thursday 2/16

- Throughout Exploration 2 process: Post updates to your blog including; a recap

of the brief, your plan of action, critique notes, interim tests, process notes, and

final project, etc.

Peace 1 PSA

This was a tough project for me to try and create the call to action of peace for one day all over the world. So far I think I might be going in the wrong direction with this one because of a few obvious things like I have never experienced war and I am not a little girl. I think I am going to start again using a more personal perspective.